Here's my answer to this common question: It really is about semantics. The truth is always somewhere in between. From a man's perspective and instant reaction, "play hard to get" means playing games. From a coach's terminology, it basically means "raise your degree of difficulty naturally" without playing games but through the cultivation of self-esteem and self-love, as well as through understanding how attraction works on the emotional and psychological levels in human beings.

Am I hard to get? Yes and no. If a man is putting in the efforts I certainly am easy to get, but I will not make it too easy for him by doing his work as a man because he won't appreciate me unless he invests in me. And it has worked marvelously for me in my personal relationship (he's the most romantic, most affectionate, most doting man I have met in a long time).